About Us

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The team behind Willesden Farms


Willesden Farms is led by a highly experienced senior management team with a proven track record of growth across various industries throughout New Zealand.

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Brent and Belinda Thomas

Brent and Belinda Thomas are the majority owners of Concordia Pastoral. Both have a significant and highly successful commercial and entrepreneurial background. Prior to taking over the much smaller farming operation from the family in 2008, Brent and Belinda were co-owners and founders of Raeward Fresh, a successful Fresh Food business that was developed to complement the existing family business of Hellaby Meats (SI) Limited. The wholesale and manufacturing part of the business was successfully sold to Bidvest in 2011, with the retail brand sold off to Foodstuffs (SI) Limited, which saw Brent and Belinda continue running the flagship store at Harewood under Foodstuffs until this was sold in 2015.

Belinda is originally from Southland, and her family are the owners of H&J Smith Holdings Limited, which owns H&J Smith department stores in Invercargill, Queenstown and Gore, Mitre 10 in Queenstown and Laser Electrical in Invercargill. Belinda is on the board of directors for H&J Smith Holdings Limited, as well as the subsidiary companies.

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Matt and Katy Iremonger

Complementing Brent and Belinda are General Managers Matt and Katy Iremonger. Matt and Katy have an extensive and successful track record in farm business management and have driven the on-farm expansion alongside Brent and Belinda by fostering excellent relationships with suppliers, processors and other business partners. This unique relationship and focused skillset is a major driver behind the access the group has to expansion opportunities in the past and imminent future.

Recognising the quality of their on-farm management and the wider industry participation, Matt was awarded a Nuffield Scholarship in 2022.

We champion innovation in everything we do

Combining the expertise of generational farming with advances in agriculture, we raise industry standards.


We prioritise the physical and emotional health of our animals, adopting farming practices that ensure their comfort.


As a family-run business, we have a tight-knit workforce that shares our passion, values and strong work ethic.


We’re active members in our community, working alongside Bioprotection Aotearoa and local groups.


We collaborate for the future of farming, contributing to studies for the MBIE, MfE and Massey, Waikato and Lincoln universities.

Explore our farms

We’re incredibly fortunate to farm in one of the most beautiful parts of New Zealand - a responsibility we don’t take lightly. From our dairy and pastoral stock to the native flora that grows in our fields, we tend our land with care and respect.

Take a virtual flight over the Banks Peninsula and view our little peace of paradise for yourself.