Environmental Enhancement and industry leadership
The group has a custodial, generational attitude towards the protection of its land, flora, and fauna - taking a long-term approach to preservation while implementing modern monitoring and agricultural practices.
Willesden has a foundational ethos of finding the right balance between on-farm productivity and protecting the environment they operate within. Over the years there have been many examples of where Willesden has sought to connect corridors of flora and fauna to create a mosaic of production and biodiversity production. Management takes a leadership position in the region and consults widely with a number of biodiversity experts to assist them in their vision.
This has evolved into creating a bespoke bio-diversity plant via Emeritus Professor David Norton, a recognised expert in biodiversity values in South Island farming, with Willesden presenting at various NZ Nature Conferences